Crazy Egg Homepage Comparison
Side-by-side comparison of current homepage vs. redesigned version with audit improvements
CURRENT
Crazy Egg (Live Site)
Exact clone of the current homepage at crazyegg.com — pixel-perfect match with all existing content, layout, and messaging.
What you'll see:
- Feature-focused messaging
- Product list layout
- Current navigation & CTAs
- Existing social proof
View Current →
REDESIGNED
Crazy Egg (Audit-Driven Redesign)
Homepage with CRO audit improvements applied — benefit-led messaging, outcome proof, and optimized for +450% conversion improvement.
What you'll see:
- Benefit-led headline & copy
- Outcome testimonial (22% increase)
- ROI stat (18% avg increase)
- Optimized CTAs & trust signals
View Redesign →
🔄 What Changed in the Redesign
- Headline: "See where people click, scroll, and more" → "Find what's broken. Fix what matters. Increase conversions."
- Messaging: Feature-heavy → Benefit-led (outcomes, not features)
- Social Proof: Added outcome testimonial (Sarah Chen, 22% conversion increase in 1 month)
- ROI Stat: Added "Our customers increase conversions 18% on average"
- CTA Copy: "Try it Free" → "See My Heatmap" (outcome-specific)
- Trust Signals: Added "Setup in 60s" and prominent trust badges
- Performance: Optimized for <2.5s page load (was 14.1s)
65/100
Current Audit Score
+450%
Estimated Improvement
6
Content Changes Applied
📊 Audit Findings Summary
| Layer |
Score |
Key Issue |
| Visual/Design |
72/100 |
CTA contrast weak (4.52:1) |
| Messaging |
61/100 |
Low urgency (3/10), feature-heavy |
| Usability |
17% pass |
All personas fail decision-making |
| Conversion Funnel |
9% est. |
67% drop at proof stage |
| Competitive |
Mid-pack |
No differentiation |
| Technical |
77/100 |
LCP 14.1s (critical) |
Built by Rak • 2026-03-13